One of the first projects to catch my eye at this year's Sundance is Doug Pray's doc Art & Copy. We all know it, maybe now more than ever, but Mr. Pray drives home the point that we are buying desire at the expense of our needs. He hits it and hits it hard

Got creativity? Got manipulation? Got art? Advertising’s profound effect on modern culture is unquestionable. Art & Copy takes us inside a powerful, yet surprisingly unknown, industry to reveal the most influential creative forces tapping the zeitgeist of our time. Think of those commercials we can never seem to get out of our heads. Each one is the brain child of an industry typically associated with pandering and manipulation.

Keep this one on your radar.