Hollywood, of all industries, is forgiving of it's employees' oft-times dangerous habits. Read this David Carr’s NYT profile of Robert Downey Jr   and revel in the cosmic irony of addiction-marketing synergy

[Downey’s] romance with mood-altering chemicals didn’t end after he got out of prison. By 2003 he was an uninsurable serial relapser famous for being pulled out of hotels or other people’s homes in an addled, disheveled state. As a movie star with a lot of pals, he lived a life beyond consequence until he finally wore out the endless mercies of the entertainment business. After he was fired from his spot on Ally McBeal, the bottom finally came, at a Burger King of all places.

On or around Independence Day in 2003, he stopped at a Burger King on the Pacific Coast Highway and threw all his drugs in the ocean. And while he was sitting there chewing on a burger, he decided he was done. This being America, five years later you can walk into that Burger King, and if you order a Kids Meal you can get your own Robert Downey Jr. action figure, wrapped up in gadget ware. (And what does Tony Stark want when he escapes his kidnappers? A good old American cheeseburger — from Burger King, natch.)

It seems Burger King is poised for a come-back as well.