No, not the name of KY Joe's next soft-core project, but an examination of why it is difficult to make and enjoy really good films. That sounds like a blanket statement but hear out writer and English Professor David Foster Wallace for a moment. He nails it.

I had a teacher I liked who used to say good fiction's job was to comfort the disturbed and disturb the comfortable. I guess a big part of serious fiction's purpose is to give the reader, who like all of us is sort of marooned in her own skull, to give her imaginative access to other selves. Since an ineluctable part of being a human self is suffering, part of what we humans come to art for is an experience of suffering, necessarily a vicarious experience, more like a sort of 'generalisation' of suffering . . . We all suffer alone in the real world; true empathy's impossible. But if a piece of fiction can allow us imaginatively to identify with a character's pain, we might then also more easily conceive of others identifying with our own. This is nourishing, redemptive; we become less alone inside. It might just be that simple. But now realise that TV and popular film and most kinds of 'low' art - which just means art whose primary aim is to make money - is lucrative precisely because it recognises that audiences prefer 100 per cent pleasure to the reality that tends to be 49 per cent pleasure and 51 per cent pain. Whereas 'serious' art, which is not primarily about getting money out of you, is more apt to make you uncomfortable, or to force you to work hard to access its pleasures, the same way that in real life true pleasure is usually a by-product of hard work and discomfort. So it's hard for an art audience, especially a young one that's been raised to expect art to be 100 per cent pleasurable and to make that pleasure effortless, to read and appreciate serious fiction. That's not good. The problem isn't that today's readership is 'dumb', I don't think. Just that TV and the commercial-art culture's trained it to be sort of lazy and childish in its expectations. But it makes trying to engage today's readers both imaginatively and intellectually unprecedentedly hard.