Total Bull**** But It Worked
2006-Dec-15 by Laughcalvin
The check is in the mail, I only worked with him briefly, the marketing cost was 6 million, shot for under 12 grand, you have heard them all. Now this myth is debunked too?? From Hollywood Today:
"We came up with a tremendous publicity campaign," recalled Gabe Sumner, then head of marketing at UA. "It was about how this unknown guy named Sylvester Stallone walked into our office with a script and the company was prepared to buy the script, but Stallone said, 'I'm not going to sell it to you unless I star in the film.' And we (supposedly) said, 'No way.' And he said, 'Well, you can't have the script.' And we said, 'We will give you $18,000.' And that was the figure we used. And a deal was made and Stallone could star in this film which he wrote. And he got all of $18,000. Now is this true? It was horsesh*t! But it worked. It promoted the whole underdog concept and kept on going."
Geez, what does it all mean anymore?
2006-Dec-19 - you know what's total bullshit...? Posted by Anonymous
the fact that stallone has parlayed the success of a very good film into a sad money-grubbing franchise.
